Task: Create a documentary based on complicated research and government studies to highlight issues important to the organization.

Process: Analyze the research to articulate a story line. In this case, the issue was communities which have a higher-than-average breast cancer mortality rate. Humanize the data – using Komen resources on the ground – to find people who were real life examples of the research and who were willing to cooperate. Bottom line message- early screening helps. Six days of shooting in two locations. Two weeks of editing.

Outcome: A fourteen-minute documentary, “I Don’t Want To Know”, used by Komen for education and fundraising purposes.

Budget: $$$$