Kennesaw State University had a brand recognition problem. It is the third largest university in the state of Georgia. But people were unfamiliar with it, its growth and its transformation from a commuter school to a live-on-campus with a robust community and academic life.
The concept was to show people with disabilities as just that: People.
So GCDD and SplendidVid produced a mini-documentary on the 40th anniversary of the Developmental Disabilities Act of 1971 that looked back at 40 years of change, examined the lives of people with disabilities today and looked ahead to the challenges that remain.
All in the words of those who live with disabilities.
What to do about the mentally ill among us who are not receiving treatment? Here’s a possible solution from Treatment Advocacy Center.
Task: Turn The Sierra Club’s syndicated radio program into TV for use on CleanSkies.tv, an internet only news channel specializing in environmental and energy issues.
Process: Work with Sierra Club to identify Sierra Club resources which were visual and self-contained. Shape these resources into short blocks of TV programming.
Task: Create a documentary based on complicated research and government studies to highlight issues important to the organization.
Process: Analyze the research to articulate a story line. In this case, the issue was communities which have a higher-than-average breast cancer mortality rate.
Task: Produce and shoot on a tight budget a video profiling people who benefit from the Council’s work, highlighting the organization’s major legislative rally.
Process: Two days shooting, three days editing.
Outcome: Five-minute video for web use on many disability- oriented internet sites, in addition to DVD distribution.