SplendidVid: All you need to know in 44 seconds

The DocuSpot: Our Innovation

Everwell.com

Client: Everwell.com, a medical media company which produces video medical profiles for viewing in  physicians’ waiting rooms.

Task: inspirational medical profiles on a strict budget.

Process: discipline to organize a self-contained one day shoot, one day writing, two days editing.

Outcome: Three minute medical profiles shown across the country in waiting rooms.

Budget: $

Church’s Chicken

Task: Educate Church’s Chicken employees on issues related to the bird flu.

Process: Produce and shoot video of real Church’s employees learning best practices for healthy and safe food preparation with background interviews with CDC experts. Goal: Make the video easy to understand, short and to the point. Two days shooting; five days editing.

Outcome: Video shown in every Church’s restaurant.

Budget: $$

Chevron

Chevron: The Real story of Texaco Petroleum in Ecuador:

Ecuador story en español:

Task: Tell Chevron’s side of the story regarding one of the largest lawsuits in history, which claims Texaco (later purchased by Chevron) polluted the Amazon region of Ecuador while drilling for oil. Many international news organizations covered the story, including the Wall Street Journal, Los Angeles Times and Bloomberg News. 60 Minutes was  working on a major story.

Process: Our unique solution was to prepare a 60 Minutes-style pre-sponse before the 60 Minutes piece aired, using the corporate website, YouTube and DVD distribution to get Chevon’s  positions out to the public.  The complex logistics involved shooting in Ecuador, and multiple producers and editors. Shooting was over a five-week period. Editing was two months for multiple deliverables.  We produced all the Chevron pieces in partnership with award winning journalist Gene Randall and Gene Randall Enterprises.  Gene can be reached, and more of his work seen, at www.generandall.com

Outcome: Fourteen minute long form version and more than a half dozen shorter, related stories, including several versions in Spanish.

Budget: $$$$

Uncle Dave Dougherty, a classic banjo player

Task: Create a music video and music CD with limited budget.

Process: Two birds with one stone: one-day, four camera-shoot of  a live performance,  mixed on the fly, two days of editing.

Outcome: Professionally shot and mixed DVD and audio CD which has been released.

Budget: $$

CleanSkies.tv and The Sierra Club

Task: Turn The Sierra Club’s syndicated radio program into TV for use on CleanSkies.tv, an internet only news channel specializing in environmental and energy issues.

Process: work with Sierra Club to identify Sierra Club resources which were visual and self-contained. Shape these resources into short blocks of TV programming.

Two shooting days, four editing days for the first five programs; Three shooting days, eight editing days for the next six programs.

Outcome: Ten broadcast quality television programs of approximately 30 minutes each.

Budget: $$$

Susan G. Komen For The Cure

Task: Create a documentary based on complicated research and government studies to highlight issues important to the organization.

Process: Analyze the research to articulate a story line. In this case, the issue was communities which have a higher-than-average breast cancer mortality rate. Humanize the data – using Komen resources on the ground – to find people who were real life examples of the research and who were willing to cooperate. Bottom line message- early screening helps. Six days of shooting in two locations. Two weeks of editing.

Outcome: A fourteen-minute documentary, “I Don’t Want To Know”, used by Komen for education and fundraising purposes.

Budget: $$$$

Georgia Governor’s Council on Developmental Disabilities

Task: Produce and shoot on a tight budget a video profiling people who benefit from the Council’s work, highlighting the organization’s major legislative rally.

Process: Two days shooting, three days editing.

Outcome: Five-minute video for web use on many disability- oriented internet sites, in addition to DVD distribution.

We also produced a 30 second PSA for television, which you can see below.

Budget: $

ChoicePoint

Task: Explain the varied ways ChoicePoint’s information technology and database solutions benefit society. The need arose after a high profile data breach at ChoicePoint.

Process: Produce, shoot and edit a video to be distributed to state and federal decision-makers as well as ChoicePoint stockholders and business partners prior to the start of Congressional and legislative hearings on data security. Shoot was national in scope. Shooting was four weeks, editing three weeks.

Outcome: Three long form videos on DVD and for web site use.

Budget: $$$$